{"id":98,"date":"2014-09-06T03:53:29","date_gmt":"2014-09-05T22:23:29","guid":{"rendered":"http:\/\/www.smshorizon.in\/blog\/?p=98"},"modified":"2015-10-18T09:14:46","modified_gmt":"2015-10-18T03:44:46","slug":"difference-between-promotional-sms-and-transactional-sms","status":"publish","type":"post","link":"https:\/\/www.smshorizon.in\/blog\/difference-between-promotional-sms-and-transactional-sms\/","title":{"rendered":"Difference Between Promotional SMS and Transactional SMS"},"content":{"rendered":"<h2>Major Differences between Transactional &amp; Promotional SMS:<\/h2>\n<ul>\n<li>Sms to DND enabled numbers are allowed in Transactional Route; not allowed in Promotional.<\/li>\n<li>Transactional Route is active 24\/7; Promotional route is active only between 9Am-9Pm.<\/li>\n<li>Transactional SMS are Template Based, Promotional sms are non-template based.<\/li>\n<li>Any Commercial advertising via transactional sms would lead to legal penalty; All promotions are allowed in Promotional Route only.<\/li>\n<li><a href=\"http:\/\/www.smshorizon.in\/docs\/dnd-undertaking.docx\" rel=\"nofollow\">DND Undertaking<\/a> Documentation Required for Transactional Route; No documentation Required for Promotional Route<\/li>\n<li>Branded Sender ID available on all packages in transactional SMS Route; Branded Sender ID available only on 10,000 SMS or higher packages in promotional Route and for Limited time. By Default, Promotional sms goes through Numeric Sender ID. Eg: LM-267326<\/li>\n<\/ul>\n<h3>Promotional SMS Samples:<\/h3>\n<ol>\n<li>Get Flat 10% Off on Hotel Booking, Same has been updated on the portal. Login now and start booking !<\/li>\n<li>Free EMI Processing Fee,\u00a0 Book your Apartment today for Just 1,00,000 INR and pay rest through easy installments. Contact XXXYYY<\/li>\n<\/ol>\n<h3>Transactional SMS Samples (Needs Approval):<\/h3>\n<ol>\n<li>Dear Parent, Your Child\/Ward attendance in the class is not upto the mark. Hence, you are requested to meet our Director #Variable# ASAP.<\/li>\n<li>Dear #Variable#, Thanks for your enquiry!! We keep in touch with you ASAP. Kindly check your Email ID for more information. Have a nice day. If it&#8217;s urgent call #Variable# or mail to #Variable#<\/li>\n<li>Dear #variable#, your payment for the month of #Variable# with amount #Variable# is pending.<\/li>\n<\/ol>\n<blockquote><p><strong>Note:<\/strong> #Variable# mentioned above can be replaced as you wish.<\/p><\/blockquote>\n<p>So how to choose which route you need? \u2013 Its pretty simple, if you\u2019re promoting something, choose <a href=\"http:\/\/www.smshorizon.in\/pricing.html\">Promotional Route<\/a>; If you want to send some important alert or reminder sms, choose <a title=\"Transactional SMS Route\" href=\"http:\/\/www.smshorizon.in\/transactional-sms-route.html\">Transactional SMS Route<\/a>.<\/p>\n<p><a href=\"http:\/\/www.smshorizon.in\/contact.html\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15 size-full\" src=\"http:\/\/www.smshorizon.in\/blog\/wp-content\/uploads\/2014\/05\/contact_smshorizon.png\" alt=\"contact_smshorizon\" width=\"538\" height=\"274\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major Differences between Transactional &amp; Promotional SMS: Sms to DND enabled numbers are allowed in Transactional Route; not allowed in Promotional. Transactional Route is active 24\/7; Promotional route is active only between 9Am-9Pm. Transactional SMS are Template Based, Promotional sms are non-template based. Any Commercial advertising via transactional sms would lead to legal penalty; All [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,20],"class_list":["post-98","post","type-post","status-publish","format-standard","hentry","category-faqs","tag-promotional-sms","tag-transactional-sms"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.smshorizon.in\/blog\/wp-json\/wp\/v2\/posts\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smshorizon.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smshorizon.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smshorizon.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smshorizon.in\/blog\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":9,"href":"https:\/\/www.smshorizon.in\/blog\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"predecessor-version":[{"id":279,"href":"https:\/\/www.smshorizon.in\/blog\/wp-json\/wp\/v2\/posts\/98\/revisions\/279"}],"wp:attachment":[{"href":"https:\/\/www.smshorizon.in\/blog\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smshorizon.in\/blog\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smshorizon.in\/blog\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}