Bulk SMS for Restaurants and Cafes

Q: How do restaurants and cafes use bulk SMS?

Restaurants and cafes use bulk SMS for order and table-reservation confirmations, delivery status updates, offers and coupons, happy-hour deals, loyalty rewards, new-menu and outlet-launch announcements, festival specials, and feedback requests. SmsHorizon has supported this kind of messaging since 2011 for 3,000+ businesses across India.

Q: Can I send offers and coupons to my customers?

Yes. Promotional SMS lets you reach opted-in, non-DND diners with coupons, happy-hour deals and festival specials within TRAI's 10am to 9pm window. Order confirmations, delivery updates and OTPs go out as transactional SMS at any hour, including to DND numbers.

Q: Is your API suitable for order confirmations and delivery updates?

Yes. Our HTTP and SMPP APIs connect to your POS or ordering system to fire instant order confirmations, delivery status updates and OTPs, with priority transactional routing, sub-3-second delivery and detailed delivery reports.

Q: How quickly can a restaurant go live?

Typically 3 to 5 days. Most of that time is the DLT registration and sender ID approval, which we handle for you. Once those clear, your account is ready and you can send your first campaign or wire up the API right away.

Q: Do you help with DLT registration?

Yes, free of charge. TRAI requires entity, header and template registration on the DLT portal for all commercial SMS under the TCCCPR rules. Our team walks you through the entire process and handles the paperwork.

Q: How much does bulk SMS cost for a restaurant?

Bulk SMS is pay-as-you-go: you pay per message and the rate falls as your volume grows, with no setup fee or monthly rental. Transactional, OTP and promotional routes are each priced per SMS, and a longer message counts as more than one SMS. See our pricing page for current rates.

Q: Which mobile networks do you cover?

We deliver across every major network, including Jio, Airtel, Vi and BSNL, over direct operator routes. Transactional and OTP messages reach all numbers, including DND, while promotional sends follow TRAI's DND rules and the 10am to 9pm window under the DLT framework.

Messaging that fills tables and repeat orders

Food businesses live on timing and trust. A diner who gets an instant order confirmation, a real delivery update and a well-timed coupon comes back more often and tells others to try you.

SMS reaches every customer with a mobile number, with no app to install and nothing buried in a feed. That makes it the most dependable channel for confirmations, reminders and offers alike.

SmsHorizon has delivered exactly that kind of messaging since 2011, for 3,000+ businesses across India, from single cafes to multi-outlet QSR chains.

Why restaurants and cafes choose SmsHorizon

Instant order confirmations: Fire order and reservation confirmations the moment they happen, over priority transactional routes.
High-throughput API: HTTP and SMPP APIs that connect to your POS and ordering systems for OTPs and delivery alerts.
Sub-3-second delivery: Time-sensitive OTPs and delivery updates reach diners on direct telco connections.
DLT done for you: Free help with entity, header and template registration on the TRAI DLT portal.
Transparent pricing: Pay-as-you-go rates, volume discounts and a GST invoice with every payment.
Reliable delivery: 99.9% uptime with real-time delivery reports and webhooks.

Transactional, promotional and OTP SMS for food businesses

Transactional SMS carries order confirmations, delivery updates, table reservations and OTPs your diners expect, at the highest priority, day or night. See transactional SMS.

Promotional SMS reaches your customer base with coupons, happy-hour deals and festival specials within TRAI's daytime window. See promotional SMS.

OTP and high-volume order traffic runs through our SMS API. Every route is DLT-compliant and registered with TRAI under the TCCCPR rules, and deliverable across Jio, Airtel, Vi and BSNL.

	Transactional SMS	Promotional SMS
Used for	Order confirmations, delivery updates, OTPs	Coupons, happy-hour deals, festival specials
Delivered to	All numbers, including DND	Non-DND and opted-in numbers
Sending hours	24x7	10am to 9pm (TRAI window)
Sender ID	Branded 6-character header	Branded 6-character header

2011

In business since

3,000+

Businesses across India

<3s

Typical OTP delivery

99.9%

Delivery uptime

Use cases

How restaurants and cafes use bulk SMS

From the moment an order lands to the thank-you after a meal, here's how food teams put SMS to work every day.

Order & table-reservation confirmations

Confirm online orders and table bookings instantly, with the items, time and amount, the moment they are placed.

Delivery status

Keep diners updated from kitchen to doorstep with preparing, out-for-delivery and delivered alerts plus tracking links.

Offers, coupons & happy-hour deals

Send opt-in diners discount codes, combo offers and happy-hour deals within the TRAI window to drive footfall.

Loyalty rewards

Share points balances, birthday treats and member-only deals to turn first-time diners into regulars.

New-menu & outlet-launch announcements

Announce seasonal menus, new dishes and outlet openings to your customer base the day they go live.

Festival specials & feedback

Promote festival menus and limited specials, then follow up with a quick post-meal feedback request.

Platform

Everything you need to send at scale

A complete bulk SMS platform for food teams, from branded sender IDs and the API to the panel and DLT templates.

Branded sender IDs

Regional & Unicode

Send in regional languages or English with full Unicode support, set type to Unicode or pass uni in the API.

Panel & API

Send from a simple web panel or integrate the HTTP and SMPP API into your POS or ordering system.

Scheduling

Queue campaigns for the right time, including festival and off-peak sends.

Delivery reports

Live delivery receipts for every message, with downloadable reports and webhooks.

Contact management

Upload and group diner lists, with opt-out handling built in.

Two-way & long code

Receive replies and run keyword campaigns on a virtual long number.

DLT templates

Reusable, approved templates for OTPs, confirmations and offers.

FAQs

Bulk SMS for restaurants, common questions

How do restaurants and cafes use bulk SMS?

Restaurants and cafes use bulk SMS for order and table-reservation confirmations, delivery status updates, offers and coupons, happy-hour deals, loyalty rewards, new-menu and outlet-launch announcements, festival specials, and feedback requests. SmsHorizon has supported this kind of messaging since 2011 for 3,000+ businesses across India. Reach the team on +91 8870-522-522 or via our contact page.

Can I send offers and coupons to my customers?

Yes. Promotional SMS lets you reach opted-in, non-DND diners with coupons, happy-hour deals and festival specials within TRAI's 10am to 9pm window. Order confirmations, delivery updates and OTPs go out as transactional SMS at any hour, including to DND numbers.

Is your API suitable for order confirmations and delivery updates?

Yes. Our HTTP and SMPP APIs connect to your POS or ordering system to fire instant order confirmations, delivery status updates and OTPs, with priority transactional routing, sub-3-second delivery and detailed delivery reports. See the SMS API page for details.

How quickly can a restaurant go live?

Typically 3 to 5 days. Most of that time is the DLT registration and sender ID approval, which we handle for you. Once those clear, your account is ready and you can send your first campaign or wire up the API right away.

Do you help with DLT registration?

Yes, free of charge. TRAI requires entity, header and template registration on the DLT portal for all commercial SMS under the TCCCPR rules. Our team walks you through the entire process and handles the paperwork.

How much does bulk SMS cost for a restaurant?

Bulk SMS is pay-as-you-go: you pay per message and the rate falls as your volume grows, with no setup fee or monthly rental. Transactional, OTP and promotional routes are each priced per SMS, and a longer message counts as more than one SMS. See our pricing page for current rates.

Which mobile networks do you cover?

We deliver across every major network, including Jio, Airtel, Vi and BSNL, over direct operator routes. Transactional and OTP messages reach all numbers, including DND, while promotional sends follow TRAI's DND rules and the 10am to 9pm window under the DLT framework.

Across India