Why promotional SMS

98% of SMS get read within 3 minutes

No marketing channel comes close. Email gets ignored. Push notifications get muted. Ads get blocked. SMS lands directly on the one device every customer carries, and almost everyone opens it.

1
Campaign sent11:42 AM
50,000 messages queued to the MYSHOP weekend customer list.
2
Landed on phones11:50 AM
Delivered across Airtel, Jio and Vi networks.
AD-MYSHOP
FLAT 30% OFF on all electronics this weekend. Visit any store near you. Sale ends Sunday midnight.
3
Results by 1 PM+1h 18m
Real impact, traced back to one SMS blast.
450
Store visits
₹9L
Sales attributed
Features

Everything you need to run high-impact campaigns

From Excel uploads to live tracking, the tools that take your message from draft to delivered without a misstep.

Custom sender ID

A 6-character DLT-registered sender ID that puts your brand name in front of every recipient. Builds trust and recognition with every send, instead of an anonymous shortcode.

Excel upload

Drop in an .xls / .csv and we'll handle the rest.

5 lakh per send

Blast up to 5,00,000 messages in a single campaign.

Real-time delivery reports

See exactly which messages landed, the moment it happens. Per-number status, network-wise breakdown, and downloadable reports for every campaign.

Unicode & regional

15+ Indian languages.

Group management

Save, segment, reuse lists.

Free DLT assistance

For entity, header, template approvals.

Web panel

No-code sends from any browser.

FAQs

Promotional SMS questions

What is promotional SMS?
Promotional SMS is marketing communication sent to opt-in audiences: offers, announcements, product launches, sale alerts and brand updates. Per TRAI rules, promotional messages deliver between 10 AM and 9 PM and skip DND-registered numbers.
When can promotional SMS be sent?
Between 10 AM and 9 PM on any day. Messages queued outside this window are held and dispatched as soon as the next window opens, so you can schedule whenever it's convenient for your team.
Can I use my own sender ID?
Yes. You can register a 6-character sender ID like AD-HORIZN that reflects your brand, or a numeric header like 123456. Our team handles the DLT registration end-to-end at no cost.
How do I upload my contact list?
Drop in a CSV or Excel file with mobile numbers (one per row) directly in the web panel. Save lists as named groups so you can reuse them across campaigns. Duplicates and invalid numbers are filtered automatically.
How many SMS can I send in one campaign?
Up to 5 lakh messages in a single send. Throughput is 100 SMS/sec on standard accounts and higher on enterprise plans, so even large campaigns finish in minutes.
Do I need DLT registration to send promotional SMS?
Yes. Per TRAI's regulation, all commercial SMS to Indian numbers require entity, header and template registration on the DLT portal. We assist with the entire process free of charge so you can focus on the campaign, not the paperwork.
Can I send in Tamil, Hindi or other Indian languages?
Yes. Send in 15+ Indian languages including Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati and Kannada. Pick Unicode in the web panel or set type=uni on the API.
What kind of delivery reports do I get?
Live per-number status (delivered, failed, pending), network-wise breakdown, and a downloadable report for every campaign with timestamps and operator details.
How much does promotional SMS cost?
Promotional SMS is priced by volume and starts as low as 14 paise per SMS with good volume. See our pricing page for all plans, or talk to sales for a quote tailored to your usage.
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500 free SMS credits · No card required

Launch your first campaign today

Get 500 free credits to test on your own number. Custom sender ID, Excel upload and live delivery reports from day one.

Across India

Bulk SMS in India's major cities

We serve businesses in every major metro, with the same panel, API and pricing everywhere.