Messaging that keeps up with the market

In broking, seconds matter. A trade confirmation, a margin-call alert or a login OTP has to land the moment it is triggered, not minutes later or only inside a daytime window.

Brokers, sub-brokers, advisories and depository participants all run on the same need: reach every client instantly and reliably, across every network. SmsHorizon has delivered exactly that kind of time-critical messaging since 2011, for 3,000+ businesses across India.

Why brokers choose SmsHorizon

  • Time-critical delivery: Sub-3-second trade, margin and OTP delivery on direct telco routes.
  • Reaches DND, 24x7: Trade, margin and MTM alerts go transactional, so they reach every client at any hour.
  • High-throughput API: HTTP and SMPP APIs for login and order OTPs and bursty market alerts.
  • DLT done for you: Free help with entity, header and template registration on the TRAI DLT portal.
  • SEBI-aware promotional routing: Research calls go as promotional SMS to opted-in clients within the TRAI window.
  • Reliable delivery: 99.9% uptime with real-time delivery reports and webhooks.

Transactional, promotional and OTP SMS for broking

Transactional SMS carries trade and order confirmations, margin-call and MTM alerts, fund pay-in and pay-out alerts and OTPs at the highest priority, day or night, reaching all numbers including DND. Time-sensitive market alerts must go this way so they reach clients even on the DND registry. See transactional SMS.

Promotional SMS reaches opted-in clients with research calls and offers within TRAI's daytime window, kept SEBI-compliant in your own content. See promotional SMS.

Login and order OTPs and high-volume alert traffic run through our SMS API. Every route is DLT-compliant and registered with TRAI under the TCCCPR rules, and deliverable across Jio, Airtel, Vi and BSNL.

 Transactional SMSPromotional SMS
Used forOTPs, trade and margin alerts, confirmationsResearch calls, offers, campaigns
Delivered toAll numbers, including DNDNon-DND and opted-in numbers
Sending hours24x710am to 9pm (TRAI window)
Sender IDBranded 6-character headerBranded 6-character header
2011
In business since
3,000+
Businesses across India
<3s
Typical OTP delivery
99.9%
Delivery uptime
Use cases

How brokers use bulk SMS

From order placed to settlement, here is how broking and advisory teams put SMS to work every day.

Trade & order confirmations

Confirm every order placed, modified, executed or rejected the instant it happens, on transactional routes that reach DND clients.

Margin-call & MTM alerts

Warn clients of margin shortfalls and mark-to-market losses in real time, 24x7, so they can act before a position is squared off.

OTP for login & orders

Sub-3-second one-time passwords for terminal logins, order placement and fund transfers, over a high-throughput API.

IPO, dividend & corporate actions

Alert clients to IPO openings, allotments, dividends, bonuses, splits and other corporate actions on their holdings.

Fund pay-in & pay-out alerts

Notify clients of funds added, withdrawals processed and pay-in obligations due before the settlement deadline.

Research calls (promotional)

Send buy, sell and hold calls and market updates to opted-in clients within the TRAI window, kept SEBI-compliant.

Platform

Why SmsHorizon for stock broking

A complete bulk SMS platform for brokers, advisories and depository participants, from branded sender IDs and DLT templates to the panel, API and delivery reports.

Branded sender IDs

Register 6-character headers like MYSHOP or AD-HORIZN so clients trust every alert at a glance.

Low-latency routing

Priority transactional routes for trade, margin and OTP traffic, with sub-3-second delivery when markets move.

Panel & API

Send from a simple web panel or wire the HTTP and SMPP API into your trading and back-office systems.

Sub-broker logins

Run sub-brokers and branches under one account, with shared templates and centralised reporting.

Delivery reports

Live delivery receipts for every confirmation, alert and OTP, with downloadable reports and webhooks.

DLT templates

Reusable, approved templates for trade confirmations, margin alerts, OTPs and research calls.

Regional languages

Reach clients in their own language with full Unicode support alongside English.

DLT & TCCCPR compliant

Every route is registered with TRAI under the TCCCPR rules, with free help to get you set up.

FAQs

Bulk SMS for stock broking, common questions

What can stock brokers send by SMS?
Brokers use SMS for trade and order confirmations, margin-call and MTM alerts, login and order OTPs, IPO, dividend and corporate-action alerts, fund pay-in and pay-out alerts, KYC reminders and SEBI-compliant research calls. SmsHorizon has supported messaging like this for 3,000+ businesses across India since 2011.
Do time-sensitive market alerts reach DND numbers?
Yes. Trade confirmations, margin-call and MTM alerts and OTPs are sent as transactional SMS, which reach all numbers including those on the DND registry, around the clock. This matters in markets, where a margin-call alert cannot wait for a sending window. Promotional research and offer SMS go on promotional routes to non-DND and opted-in numbers, within the TRAI 10am to 9pm window.
Is your API built for high-volume OTP and order alerts?
Yes. Our HTTP and SMPP APIs handle the high throughput and low latency broking platforms need for login and order OTPs and bursty trade and margin alerts, with priority transactional routing, sub-3-second delivery and detailed delivery reports. See the SMS API page for details.
Are research and advisory SMS allowed?
Yes, as promotional SMS to opted-in clients, sent within the TRAI window and kept SEBI-compliant with the required research-analyst disclosures and disclaimers in your own content. Transactional alerts like trade confirmations stay on transactional routes.
Do you help with DLT registration?
Yes, free of charge. TRAI requires entity, header and template registration on the DLT portal for all commercial SMS under the TCCCPR rules. Our team walks you through the process and handles the paperwork.
Which mobile networks do you cover?
We deliver across every major network, including Jio, Airtel, Vi and BSNL, over direct operator routes. Transactional and OTP messages reach all numbers, including DND, while promotional sends follow TRAI's DND rules and the 10am to 9pm window.
How much does bulk SMS cost for brokers?
Bulk SMS is pay-as-you-go: you pay per message and the rate falls as your volume grows, with no setup fee or monthly rental. Transactional, OTP and promotional routes are each priced per SMS, and a longer message counts as more than one SMS. See our pricing page for current rates.
Across India

Bulk SMS in India's major cities

We serve brokers and advisories in every major metro, with the same panel, API and pricing everywhere.

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