Bulk SMS service provider in West Bengal - SmsHorizon

Bulk SMS service across West Bengal

West Bengal is eastern India's commercial gateway, and almost every business here now runs on timely text messages. A bank in Kolkata sends OTPs, a dealership in Howrah confirms a service booking, a college in Durgapur shares results, all over SMS.

SmsHorizon has delivered bulk SMS for businesses across the state since 2011. We send over direct telco routes, so your messages reach customers in seconds rather than minutes.

You can cover Kolkata, Howrah, Durgapur, Asansol, Siliguri and the rest of the state from a single account. Full Bengali Unicode lets you message people in the Bangla they read every day.

Why West Bengal businesses choose SmsHorizon

  • Bengali language support: Send in Bangla with full Unicode, alongside English.
  • Built for high volume: HTTP and SMPP APIs for the OTP and alert traffic that banks, IT/ITES and e-commerce push at scale.
  • Fast, reliable delivery: Sub-3-second OTPs and 99.9% uptime, with real-time delivery reports.
  • DLT done for you: Free help with entity, header and template registration.
  • Local support: Talk to a real person who understands the DLT process and your use case.
  • Transparent pricing: Pay-as-you-go rates with a GST invoice on every payment.
Use cases

What West Bengal businesses use bulk SMS for

From Kolkata's trading houses to the steel plants of Durgapur, the same SMS account fits very different needs.

Banking, insurance & fintech

OTPs, transaction alerts and payment reminders for the banks, insurers and fintechs across Kolkata's business district at BBD Bag and Park Street.

IT & ITES

Login OTPs, system alerts and customer notifications for the IT and ITES firms at Salt Lake Sector V and New Town, Rajarhat.

Engineering & steel

Dispatch updates, dealer alerts and shift notices for the engineering and steel belt at Durgapur and Asansol.

Trade, MSME & e-commerce

Order confirmations, delivery updates and offer campaigns for traders, MSMEs and online stores across the state.

Education

Admission alerts, fee reminders and result notifications for schools, colleges and coaching centres across Kolkata and the districts.

Jute & tea

Auction alerts, consignment updates and buyer notices for the jute mills along the Hooghly and the tea estates of North Bengal and Darjeeling.

Bulk SMS coverage across West Bengal - Kolkata, Howrah, Durgapur, Asansol, Siliguri, Darjeeling
Delivery coverage across West Bengal

Transactional, promotional and OTP SMS

Transactional SMS carries the messages your customers expect: OTPs, order confirmations, payment alerts and reminders. These go out at the highest priority, day or night. See transactional SMS.

Promotional SMS is for the offers, launches and campaigns that bring customers back. Reach a whole contact list in one click, in Bengali or English. See promotional SMS.

OTP and API: send verification codes and automated alerts straight from your own software with our HTTP and SMPP SMS API, and track delivery in real time.

Every route is DLT-compliant and registered with TRAI under the TCCCPR rules, so your messages stay deliverable and your sender ID stays approved across every major operator in West Bengal, including Jio, Airtel, Vi and BSNL.

 Transactional SMSPromotional SMS
Used forOTPs, alerts, confirmationsOffers, campaigns, launches
Delivered toAll numbers, including DNDNon-DND and opted-in numbers
Sending hours24x710am to 9pm (TRAI window)
Sender IDBranded 6-character headerBranded 6-character header
Features

Everything you need to send bulk SMS

One account covers sending, compliance, reporting and replies, from the web panel or the API.

Branded sender IDs

Register 6-character headers like MYSHOP or AD-HORIZN for promotional or transactional SMS.

Bengali & Unicode

Send in Bangla, Hindi or English with full Unicode support.

Panel & API

Send from a simple web panel or integrate the HTTP and SMPP API.

Scheduling

Queue campaigns for the right time, including festival and off-peak sends.

Real-time reports

Live delivery receipts for every message, with downloadable reports.

Contact management

Upload and group contacts, with opt-out handling built in.

Two-way SMS

Receive replies and run keyword campaigns on a virtual long number.

DLT templates

Reusable, approved templates for OTPs, alerts and offers.

How to send bulk SMS in West Bengal

Getting started takes a few days, and most of that is the one-time DLT registration, which we handle for you.

  1. Create your free account and claim 500 trial SMS to test delivery.
  2. Complete DLT registration for your entity, sender IDs and templates. Our team does the paperwork at no cost.
  3. Add credits by UPI, card, netbanking or bank transfer, with a GST invoice on every payment.
  4. Upload your contacts or connect the API to your own software.
  5. Compose and send in Bengali or English, choose your sender ID, and track delivery in real time.

Bulk SMS pricing in West Bengal

Bulk SMS is pay-as-you-go. You buy credits and pay per message, and the rate drops as your volume grows, with no setup fee and no monthly rental.

Transactional, OTP and promotional routes are each priced per SMS, and a longer message counts as more than one SMS. Every payment comes with a GST invoice.

See current rates on our pricing page, or talk to us about volume pricing for high-traffic senders.

No setup feeNo monthly rentalGST invoiceVolume discounts
2011
In business since
3,000+
Businesses across India
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Typical SMS delivery
99.9%
Delivery uptime
Cities we serve

Bulk SMS in West Bengal cities

Dedicated coverage for the state's major business hubs, with the same panel, API and pricing everywhere.

We also serve businesses in Asansol, Siliguri, Darjeeling, Kharagpur, Haldia and Bardhaman, and across North Bengal, the Hooghly industrial belt and the Sundarbans districts.

DLT registration and compliance, handled for you

Every commercial SMS in India must go through DLT, the TRAI-mandated registration on a blockchain platform. It covers your business entity, your sender IDs (headers) and the message templates you send.

For a business in West Bengal getting started, this is usually the only real hurdle. Our team registers your entity, headers and templates for you, free of charge, and keeps you compliant under the TCCCPR rules as you add new message formats.

Once registration clears, most accounts are live within 3 to 5 days. From there you send from the web panel or the API, with a GST invoice on every payment.

Other states we serve

Bulk SMS beyond West Bengal

SmsHorizon serves businesses pan-India, with dedicated coverage for other states too.

FAQs

Bulk SMS in West Bengal, common questions

Which cities in West Bengal do you serve?
We serve businesses across the whole state, with dedicated coverage for Kolkata, Howrah, Durgapur, Asansol, Siliguri and Darjeeling, and the rest of West Bengal. SmsHorizon has been in business since 2011.
Can I send SMS in Bengali?
Yes. We support full Bengali Unicode, so you can send messages in Bangla to your customers anywhere in West Bengal. Set the message type to Unicode in the panel or pass uni in the API.
What types of bulk SMS can I send?
Promotional SMS for offers and campaigns, transactional SMS for alerts and confirmations, and OTP SMS through our API for logins and verification, all DLT-compliant with sub-3-second delivery.
Do you help with DLT registration?
Yes, free of charge. TRAI requires entity, header and template registration on the DLT portal for all commercial SMS. Our team walks you through the entire process and handles the paperwork.
How quickly can a West Bengal business go live?
Typically 3 to 5 days. Most of that time is the DLT registration and sender ID approval, which we handle for you. Once those clear, your account is ready and you can send your first campaign right away.
Can I pay locally and get a GST invoice?
Yes. Pay by UPI, card, netbanking or bank transfer, and we issue a GST invoice for every payment. See our pricing page or payment options for details.
How much does bulk SMS cost in West Bengal?
Bulk SMS is pay-as-you-go: you pay per message and the rate falls as your volume grows, with no setup fee or monthly rental. Transactional, OTP and promotional routes are each priced per SMS, and a longer message counts as more than one SMS. See our pricing page for current rates.
Which mobile networks do you cover in West Bengal?
We deliver across every major network in the state, including Jio, Airtel, Vi and BSNL, over direct operator routes. Transactional and OTP messages reach all numbers, including DND, while promotional sends follow TRAI's DND rules and daytime sending windows.
Across India

Bulk SMS in India's major cities

We serve businesses in every major metro, with the same panel, API and pricing everywhere.

Queries? Contact us

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