Why Should a Company Use SMS Marketing Strategy


Why Should a Company Use SMS Marketing strategy?

In today’s fast evolving and technologically developing world, it is important and also the prime factor for companies to reach their customers anywhere and at any time. As the technology is developing day to day it shrinks from radio to newspaper and magazines, television adds to internet and emails to SMS. Amongst this SMS marketing is definitely the most effective and direct means of marketing that a company ought to reach their customers. As statistics has shown, it is likely that an SMS message sent will be opened by them in a comparatively shorter period than the promotional messages sent through e-mail.

Cost Effective SMS marketing for Corporates & Small businesses:

SMS marketing can be useful for industries like IT Companies, product based companies, construction companies, educational institutions like schools and colleges, consulting firms etc. SMS being 5 times more responsive compared to a regular email and with such higher responsive rates it is comparatively a better way of communication for the companies to reach their customers. This is also time efficient as it would take just few minutes to compose the message and few seconds to send them. Most importantly it saves more productive time of both the company and the customers. Another reason why a company should implement this strategy is that, SMS marketing is cost effective. It uses a minimal percentage of the budget used for marketing which is a lot cheaper and more effective. This SMS marketing being a developing tool in marketing field will definitely be a competitive edge as the competitors may not be using this tool and the messages sent by the company will have a higher impact.

Creates a Personal Connection:

SMS marketing can also help to personalize the messages to the customers. For example, sending a birthday wish message or an anniversary wish will have an indirect positive impact towards the company that they would probably remember during the next purchase or visit. In simple, getting personalize with customers. Such a technique will help to reach the group of people who are interested and may be looking forward to know about the company’s products or services. By this, it enables both the new customers and also embrace existing customers to fulfill their needs. Hence this automatically improves the bottom line.

Go Green with SMS:

open_sms_mobile_phoneSMS Marketing is an ecofriendly way of communicating with the customers. Just imagine the amount of papers spent for this, the cartage for printing them, envelops and all these are completely eliminated using SMS servicing. Go green with SMS marketing. Provided, the open rate for a text message has an astounding difference to that of an email. This brings to the point that a company interested to cover their customers at a short period should definitely opt for this kind of marketing. It helps for a company to share instant messages regarding the discounts, offers and various deals that they would provide to their customers during festive season.

SMS being lightning fast will literally drop the messages in the customer’s pocket which is the best marketing strategy that a company can adopt to. These short, clear and concise messages are definitely effective and efficient direct reach to customers, then they aren’t any barriers and mostly flexible and reliable for the company as well.

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