SMS Marketing Tips

5 Reasons to use Bulk SMS Service for your Business

Reasons to use Bulk SMS Service
5 Reasons to use Bulk SMS Service for your Business

If you’re new to bulk sms service and still wondering why you need to consider using bulk sms for your marketing and transaction needs, this article may certainly help you. Here are top 5 reasons why you need to use bulk sms service for your online (or) offline business. 

Send lakhs of messages – In a click

Send bulk SMS – In a click

With bulk sms service, you could send lakhs of messages in a single click. If you’ve the data in excel file, simply you need to copy paste it on the web panel, type the message and hit send, or you can upload excel file as well.

While not all service providers allow you to send lakhs of sms at once, you should certainly be able to send more than 50,000 sms in a single shot with most.

We at SMShorizon, allow sending sending even more than 1L sms in a shot and it delivers all of them in a breeze. You can use it for services mentioned below:

  1. Promotional SMS
  2. Transactional SMS

For ex, if you send 1L sms, usually all of them gets delivered in under 15 mins and your reports should be ready instantly. 

Send Automated SMS via API

Send Bulk SMS via Api
Send SMS via API

If you’re a programmer or a business owner willing to take advantage of automation, our api is there to serve you, when you need it. 

You can send a single message or bulk message via our APIs, as you please. 

We at SMShorizon, use a simple & user friendly http sms api for your automation needs. You can also check delivery reports via api or allow us to send reports via webhook instantaneously as we receive the reports from operators.

Reach Customers Instantly

Reach Customers Instantly via Bulk SMS

One of the biggest advantage of sms over email or other channels of communication is that you get customers to see your message almost instantly. 

The open rate of SMS is lot higher than email as well which makes lot of sense. Here are some stats:

  • Number of times people open their phones: 150 times/day
  • SMS Open rate: 99%
  • SMS Response Rate: 19%
  • Compared to email: Its lot better

Capture Responses Instantly

Just like sending bulk sms, you can also receive sms from your customers instantly using long code and short code services which are basically virtual mobile numbers. This is useful to take feedback from customers or even to programmatically interact with them just like a chat bot, without you being active to monitor them. You have all possibilities under one roof.

At SMSHorizon we provide both shared long code and dedicated long code services along with the short code services to receive sms instantly online. 

Measure Results

bulk sms delivery reports
Bulk SMS Delivery Reports

With delivery reports available in matter of seconds as you send, you can act on optimising your marketing or other business flows to get better returns on your spend. 

Infact you can even automate this as you can have the reports over the air through api, so you can program your application to react as you wish, based on the real-time instantaneous reports you get from us. 

Significance of Bulk SMS Service

To put all the above in short, have a look at below significance of various aspects discussed above:

Reasons to use Bulk SMS ServiceIts Importance
Send Bulk messages – in a clickVery High
Send SMS via APIVery High
Reach customers InstantlyVery High
Capture responsesHigh
Measuring resultsHigh


As you see, the advantages of using bulk sms service is immense for businesses of all verticals such as banking, automobiles, hotels, schools and lot more. 

If you’re interested in exploring our bulk sms service, feel free to register for a free account with complimentary sms credits to get you started in next 60 seconds or less. Sign up now to proceed with the trial account creation.

Why Timing Is Crutial For Bulk SMS Campaign


Timing Is Crutial For any Bulk SMS Campaign

Our world now is widely connected through mobile devices and SMS Marketing is rapidly becoming the method of choice for businesses to keep up with customers. People now are inseparable from their mobile phones so it is easier to send SMS which they will see immediately rather than an email which they might or might not see later.


Timing is crucial. Timing matters. Timing is virtue. Timing is Impeccable. Timing is all. So when it comes to SMS campaign timing is everything. It is really important to know the BEST TIME to send SMS while marketing. This is to predict the response level of the customers in a SMS marketing campaigns. Also trying to hit the best day of the week and the best time of the day to reach out to your customers can be difficult because the times when your customers are active may vary. The most effective SMS message will fail to incite response from the user if it is not sent at the right time. And dependent on the message, weekends would best be left alone to except reminders of appointments or events on forthcoming days


bulk_sms_timingThe needs of each business are unique. One of the most over-looked pitfalls is when the best time to send out SMS messages actually is. Keep in mind that even if customers have signed up for your SMS list, that doesn’t mean they’ll be happy if you send them marketing texts in the middle of the night or just as they are getting up. As a thumb rule, the best time for shooting SMS is during “normal” business hours, anywhere between 9 AM and 6 PM.

For a retail industry, is it best to send SMS on Saturday while the weekend plans are in motion between 10am to 1pm. An existing offer or discount can bring magic to sales.

For food outlets, 3pm to 5pm will be the best time while thoughts are turning to dinner plans. An hour or before the lunch time is also the best means to cover up for lunch. While on Sundays, early afternoon will be the perfect timing to end the weekend with best dinners.

Along with this personalized messages by sending Birthday wishes, anniversary wishes, Mother’s day wishes, Valentine’s Day wishes are also important. These are very much essential to drop in the messages at right time to highlight the best deal of the day.

In a Banking sectors, alerts and notifications are important to be sent on a day before will be effective to keep the customers updated.


An effective SMS offer at the right time just works. It’s crucial to use it in only the most appropriate scenarios. Unfortunately there is no golden rule on the best time to send all SMS as every campaign is different, try to think about it logically. It is most successful when it’s leveraged for its superpower that is a real-time, interactive method of communication that has promoted through an integrated marketing campaign leveraging social media, email marketing and more.