Author: Karthik

Why Timing Is Crutial For Bulk SMS Campaign

Posted on by Karthik
sms_campaign_timing

Timing Is Crutial For any Bulk SMS Campaign

Our world now is widely connected through mobile devices and SMS Marketing is rapidly becoming the method of choice for businesses to keep up with customers. People now are inseparable from their mobile phones so it is easier to send SMS which they will see immediately rather than an email which they might or might not see later.

TIMING MATTERS FOR SMS CAMPAIGN:

Timing is crucial. Timing matters. Timing is virtue. Timing is Impeccable. Timing is all. So when it comes to SMS campaign timing is everything. It is really important to know the BEST TIME to send SMS while marketing. This is to predict the response level of the customers in a SMS marketing campaigns. Also trying to hit the best day of the week and the best time of the day to reach out to your customers can be difficult because the times when your customers are active may vary. The most effective SMS message will fail to incite response from the user if it is not sent at the right time. And dependent on the message, weekends would best be left alone to except reminders of appointments or events on forthcoming days

TIMING VARIES FOR VARIOUS INDUSTRIES:

bulk_sms_timingThe needs of each business are unique. One of the most over-looked pitfalls is when the best time to send out SMS messages actually is. Keep in mind that even if customers have signed up for your SMS list, that doesn’t mean they’ll be happy if you send them marketing texts in the middle of the night or just as they are getting up. As a thumb rule, the best time for shooting SMS is during “normal” business hours, anywhere between 9 AM and 6 PM.

For a retail industry, is it best to send SMS on Saturday while the weekend plans are in motion between 10am to 1pm. An existing offer or discount can bring magic to sales.

For food outlets, 3pm to 5pm will be the best time while thoughts are turning to dinner plans. An hour or before the lunch time is also the best means to cover up for lunch. While on Sundays, early afternoon will be the perfect timing to end the weekend with best dinners.

Along with this personalized messages by sending Birthday wishes, anniversary wishes, Mother’s day wishes, Valentine’s Day wishes are also important. These are very much essential to drop in the messages at right time to highlight the best deal of the day.

In a Banking sectors, alerts and notifications are important to be sent on a day before will be effective to keep the customers updated.

CONCLUSION:

An effective SMS offer at the right time just works. It’s crucial to use it in only the most appropriate scenarios. Unfortunately there is no golden rule on the best time to send all SMS as every campaign is different, try to think about it logically. It is most successful when it’s leveraged for its superpower that is a real-time, interactive method of communication that has promoted through an integrated marketing campaign leveraging social media, email marketing and more.

Get Leads at No Cost With Missed Call Services

Posted on by Karthik
Missed Call Service

Missed Call Service – SmsHorizon

Missed call service is one of the leading tool used for marketing to get the real time notifications of calls used for business applications. The service will help in facilitating communication with customers and feedback from them at the point of sale via missed call. Enables you to reach the customers instantly and get the leads easily just through our missed call services.

It is designed to cater for various organizational needs depending upon specific task required to be achieved. Missed call service provides an array of services for all classes of the business.

BUSINESS APPLICATIONS WITH MISSED CALL ALERT SERVICES:

The following are the applications where missed call alert services are of highly useful and a platform that leads to various services.

  • To receive coupons, discounts and offers at the doorstep, simply through a missed call
  • User registrations are done through missed calls.
  • For enquiry or other communication services, missed call alerts are used that are used to call back.
  • Alerts and subscription can be made using missed call services
  • Customers will enjoy information pulling because it’s completely free.
  • Online polling campaign can be done using this services
  • Connect to the customers obtain their opinion survey in real time using missed call alerts.
  • Knowing the fraudulent practices, it is necessary to perform verification using this alerts to curb such menace.
  • Customer feedback, customer ratings can be collected using missed call services.
  • Call back request by giving missed call is the most cost effective call to action.

INDUSTRIES WHICH COULD BENEFIT

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  • E-Commerce
  • Banking
  • Social Networking Site
  • Financial Services
  • Education
  • Hotels, Restaurants and resorts
  • Travel & Tourism
  • FMCG
  • Financial Services
  • Retail

Today, mobile marketing campaigns, especially the ones asking consumers to place a missed call, are seen as the fastest and the most non-intrusive way of building one-on-one relationship with consumers who are exposed to a lot of deceptive advertising. This leads to big business services on small business budget. A missed call was once a business missed but now get lead at no cost with missed call alert services. It helps to never miss the valuable potential customer calls.

How SMS Can Make Your Election Campaign a ‘Big Success’

Posted on by Karthik

Election campaigns in India involves a campaign team with inspired individual and high resourced people to communicate the message of campaign to people. The expenditure on social media by political parties has been estimated to be around R.500 Crores. In view of this, the election commission announced that they would be keeping tabs on the expenditure on social media by political parties and candidates. A campaign plan is a formal strategy adopted that takes account of a campaign’s goal, message, and targeted people with resources available.

Election Campaign Advertising:

election_campaign_sms_marketing

How SMS Can Make Your Election Campaign a ‘Big Success’

Campaign advertising is generally done using a paid media such as newspapers, radio, television, etc. Any campaign is done to influence the decisions made for and by the group. Apart from these holding protests, mass meetings, rallies may be used as campaign tool. Among all these for a developing country like India, something done related to or mingled with technology will be of more luring and capturing.

Internet marketing has been a part of modern political campaigning as internet being the core element at this generation. A way ahead to this is SMS marketing, which is a best marketing tool used in most of the industries. This will enable faster communication and deliver messages to a large audience. Signifying this SMS marketing as a campaign tool for politics will be incredibly successful at reaching the younger populations who stick to technological developments.

Best ways to use SMS for Election Campaign:

  • Sending voting day reminders along with their voting locations
  • Alerts to the supporters or volunteers about rallies, campaign events, meetings etc.
  • Making anticipated announcements to the volunteers that will help them work actively.
  • An image of the flyers or images will help the public remind it until the election, as these are stored in their mobile phones.
  • Motivational messages will always bring a feel of trust and this can be done via SMS
  • A voice SMS message to the voters and volunteers will give a personal touch for vote appeal.

Enjoy triumph by SMS Marketing:

The key to win any position rely upon good communication tool. This is done by SMS Marketing, knowing the importance of mobile that is part and parcel of everyone’s life. Give an edge to the opponents by the new technological campaign trail taken and also making people look ahead for this new strategy handled. This method reaches a large group of people at instant time and most importantly cost effective. SMS will be the only appropriate and reliable tool to be adopted to provide best results.