Author: Karthik

SMS Marketing for Restaurants / Restaurateurs in India

Posted on by Karthik
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SMS Marketing for Restaurants / Restaurateurs in India

Do you have any idea about what your customers do, as they wait for their ordered food? There’re texting. Since 91% of the adults own a mobile, restaurants can do a lot with SMS Marketing. With this open communication, customers will feel comfortable coming back again and again. SMS Marketing will definitely drive customer traffic on demand. Restaurant business is booming, as people are getting familiar with various cuisines and most of the people spend their time in restaurants for its ambience and special services.

Why choose SMS Marketing for restaurants?

SMS Marketing is a powerful tool for marketing with highest open rates and it is being in all industries. It seems to mirror to that of a social media and yet still very much at its infancy. While the restaurateurs seek for a potential opportunity and challenge among the competitive edge, this SMS Marketing will benefit to acknowledge the chance of harnessing with it. It is as simple as update the customers anywhere, at any time with any message.

Few examples of short messages to customers that can grab their attention,

Happy Sunday! Today, is our new specialty buffet for dinner between 7pm to 11pm- continental style cuisines. Get a discount of 15% on showing this coupon.

Hey Veer, this is just a reminder about your dinner reservation at ABC for 2 tonight at 8pm. We look forward to see you.

These messages will bring a point of interest and better relationship towards customers with the right promotion.

Features of SMS Marketing for restaurants:

  • Send mobile coupons
  • Getting a survey done about the restaurant.
  • Food complaints or queries any can be dealt
  • On a weekday, say a slow day for restaurants provide suitable discounts and that should help business a lot and spark an idea for people
  • Internal communication with the employees regarding meetings, events etc.
  • Weekly specials and events happening in the restaurants
  • Create a poll and get instant feedback about their favorite dishes
  • Update customers with new menu information
  • Notify customers with upcoming events and entertainment
  • Alert them to changes in opening hours or unforeseen closures
  • Holiday Greetings

Timing matters:

mc_d_restaurant_indiaWhile people are starting to get hungry and think about what to eat for dinner blast a special deal out to all your customers just 1 hour before. That would be amazingly powerful and effective! Catch them on the move and create a sense of urgency to act on the mobile coupon. If you want your customers to grab a burger today at lunch, for example, send mobile coupons at around 10:00 a.m. – right when their stomachs are starting to growl. And to add a sense of immediacy, the coupon should expire after lunchtime. That’s how timing matters and this will boost sales in restaurant.

Delight in with SMS Marketing:

SMS Servicing is dynamic tool for marketing that is fast, flexible, targeted, reliable, and most importantly cost-effective. This is done to the customers at a cost that won’t blow your budget. SMS will help to boost the effectiveness of restaurants with incentives and notifications: Incentives will bring the customers back to restaurants while notification will help to build the relationship with the customers. Mobile promotions can do more than just increase sales for your business, they can also create more meaningful, lasting relationships with your customers.

SMS Services for Insurance Corporations

Posted on by Karthik

insurance_corporationsIndia being a developing country, Insurance sector remains to be a boom with its overall economic and social development. With over five decades of experience in the Indian Insurance company covers both the public and private sector organizations. An insurance company helps in the nation’s development by facilitating with long term funds and improve in risk taking capability of the country. Considering the overall growth of a family right from life insurance to health insurance, general insurance to house insurance, and medical insurance to Natural Calamity insurance, children insurance to senior citizen, everything is covered by these insurance companies.

As the technology is developing day to day, the communication for industries has become very efficient, cost effective and time saving. Now that the customers don’t have to rely on internet or email accessibility to get information rather an easiest form through mobiles. SMS Servicing is one such easiest way where a policy holder receives their details via SMS on their mobile. This new method will boost the customers with better and transparent communication with the companies. This will keep the customers updated and provide instant information that increases the customer satisfaction level.

Promotional & Transactional SMS Services for Insurance Companies:

  • SMS servicing will help to capture new prospects and increased customer acquisition
  • This will also help in better communication and retention process for both organizations and their customers.
  • It sends reminders on payment due dates, premium alerts, policy details, additional coverage options
  • Timely and informative SMS updates help existing clients to keep track of their policy details
  • This will be the only effective low cost solution for better means of communication that the companies can afford to, covering a large number of people.
  • Alerts such as payment confirmation alert, policy claim or status alert are done instantly
  • Communicate information of new policies to existing & prospective customers
  • Launch Contest or Opinion Polls to build publicity and increase customer interaction with the Brand
  • Greeting messages during festive season
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SMS Alerts Services for Insurance Corporations

Interactive communication between a policy holder and insurance company will decrease the number of backlogs in insurance payments and will increase company’s prestige and profit. SMS Servicing serves to entertain this and can easily accomplish performance targets and growth. For an insurance company these easy mode access with help for a customer friendly service to policy holders.

While diversifying its services in all major fields, insurance sectors has grown many folds and no wonder this industry is widely spread marking its presence globally. Eventually SMS servicing for the insurance companies will be the best means of business communications. Of lately this sector taking maximum benefits of SMS Servicing that can capture an entirely new market potential and also lure their customers with maximum benefits.

Importance of SMS Alerts in Banking Industry

Posted on by Karthik

bank_indiaIndia’s banking sector is constantly growing and there has been a noticeable upsurge in transactions through ATMs, internet banking and mobile banking. This industry is yet to tap into the potential of mobile banking and other financial services. Nevertheless the industry holds a lot of promise with forty seven percent of the populace having bank accounts out of which half lie to be dormant due to reliance on cash transactions, as per a report. To resolve this, recent practice of SMS alerts in banking industry will assist the customers on their banking fears.

SMS Alerts in Banking Industry:

Mobiles now has lost its sole purpose of making and receiving calls and now hold an array of multifunctional services and serves as computerized gadget. This mobility combined with technology is of best useful for banking sectors which allows an individual to conduct financial transaction with maximum safety. SMS alerts utilizes it with better benefits to customer services and also carry out with banking services. These SMS Alerts are of Cost effective in a timely manner which reaches large group of people. The ultimate aim to provide SMS Alert will be to protect the customers from fraud prevalence which makes the customers feel safe and secured in banking.

Related: We provide SMS API along with Transactional SMS for sending out Alerts & important informations in banking Industry

Whenever a change has to be made, the key to success lies in the implementation. This means, change for way the bank operates and the way the people work. This new culture of SMS Alert will be a challenge to adapt in banking industry.

Key features of using SMS based Alerts in Banking Industry:

  • Build awareness about the teams and conditions
  • Strengthen the relationship with customers, clients
  • Improve the bottom line of banks
  • Improvement in efficiency of banks
  • Alerts on fraudulence with accounts
  • Automatic updates on bill payments
  • Alerts on loan payments, insurance, premium dues
  • Keep a watch on the account with round the clock SMS Alerts
  • Alerts on insufficient funds
  • Authentication alerts
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Using SMS based Alerts in Banking Industry:

India’s banking sector could become the fifth largest banking sector in the world by 2020 and the third largest by 2025. This can be achieved by proper focus to servicing clients and enhancing their technology infrastructure, which can help improve customer experience as well as give banks a competitive edge. SMS Alert is highly used to break the very real possibility of fraud in banking and keep it safe and secure for customers. Although SMS banking channels are not intended for very high-risk tractions, these SMS Alerts helps customers explicit with decent quality of services.